China’s cyberspace regulator recommends further restrictions for child screen time

People play computer games at an internet café in Beijing, China.Between August 2021 and March 2022, no gaming titles were approved by Chinese officials, halving the market value of giants like Tencent and NetEase and shrinking the gaming market for the first time. Photo: AFP

People play computer games at an internet café in Beijing, China.Between August 2021 and March 2022, no gaming titles were approved by Chinese officials, halving the market value of giants like Tencent and NetEase and shrinking the gaming market for the first time. Photo: AFP

Published Aug 8, 2023

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As the second-largest country by population, China and its domestic market continues to be important for the entertainment industry. However, foreign and domestic companies are subject to the whims of the Chinese state, which has been tightening its regulatory grip on online entertainment over the past five years. Despite a slight ease in restrictions early in 2023, new proposals from China’s cyberspace regulator recommend further limiting children’s screen time.

In November 2019, China imposed a curfew on online gaming for minors, banning gamers under 18 from playing online between 10pm and 8am. Additional restrictions were set on gaming time, limiting users to 90 minutes on weekdays and three hours on weekends and holidays.

By 2021, the crackdown escalated, leading to a sharp decline in the gaming industry. Between August 2021 and March 2022, no gaming titles were approved, halving the market value of giants like Tencent and NetEase and shrinking the gaming market for the first time. The rules were aimed at curbing gaming addiction among youth and removing content considered inappropriate by the government.

In January 2023, a sign of a regulatory thaw emerged as China’s video games regulator granted the first gaming licences in 2023.

The market responded positively, with shares of Tencent and NetEase rising. Analysts predicted approvals for 800 to 900 games in 2023, signifying a more favourable environment. In a move that inspired hope for foreign developers, Chinese regulators approved 44 foreign games in December 2022, the first green light in 18 months.

In a return to tighter controls, China’s cyberspace regulator recommended limiting smartphone usage for children under 18 in August 2023. The proposed law would set varying daily screen time limits based on age, with those under eight receiving just eight minutes a day. This comes four years after the original gaming restrictions and includes a proposed ban on internet access from 10pm to 6am

The new proposals impacted the technology shares market, with firms like Alibaba and video-sharing site Bilibili experiencing losses. Similar restrictions are also in place for social media, where screen time for minors is controlled and the content presented to them must also follow state directives. Despite the sheer size of its consumer base, the Chinese state’s increased regulation has seen the US now retake its spot as the largest video game market.

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James Browning is a freelance tech writer and music journalist.

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