In the world of showbiz, it's not uncommon for stars to keep their nearest and dearest close, blending friendship with professional pursuits.
A shining example of this is South African musician and now fashion icon, Tyla.
The rising global star has brought her best friend, Thato Nzimande, along for the ride -officially making her the creative director for her “Push 2 Start” music video.
And fans are absolutely loving it.
A throwback video of Tyla and Nzimande as high schoolers recently made a comeback on X, showing the two fooling around in a dance challenge.
Fast forward a few years, and they’re working side by side, creating one of the most talked-about music videos right now.
It’s the kind of full-circle moment that has netizens gushing, with fans applauding Tyla for holding her bestie down and proving that loyalty pays off - literally.
One fan commented: “At this point you as good as sisters 👏🏽beautiful. You know each other through and through, look after each other out there 🙏🏽.”
While another commented: “Wow this is dope! They ride together till the wheels fell off. Big up Tyla.”
Your BFF from highschool being the creative director for your latest smash hit is such a FLEX pic.twitter.com/u1n1tQ3Ij0
— Tyla Club (@TylaClub) February 12, 2025
Tyla isn’t the only celeb making sure her closest friends eat at the same table.
Social media icon Bretman Rock has been doing it for years. From the start of his influencer career, Rock made it clear that his rise to fame wasn’t a solo mission.
His sister, Princess Mae, and other close family members became central figures in his videos, helping build his empire along the way. His best friends, Larry and Keiffer ("Miss K"), have been part of his journey from the early days of his internet fame.
They’ve featured in his hilarious YouTube videos, reality shows, and even luxury brand collaborations.
More than just guest appearances, they’ve been key players in the content that helped cement Rock’s status as one of the internet’s most beloved personalities.
Another shining example? Rihanna and her long-time best friend, Melissa Forde. Before RiRi was the billionaire we know today, Forde and her were just two besties from Barbados, navigating the industry together.
Over the years, Forde has been by Rihanna’s side, not just as a friend but as a creative force behind the scenes and even leading some of Fenty’s projects.
The entertainment industry can be a cutthroat space, but Tyla, Bretman, and Rihanna prove that it doesn’t have to be lonely at the top.
By surrounding themselves with trusted friends who bring value to their careers, they’re rewriting the script on how to build an empire.
And let’s be honest - what’s better than winning? Winning with the people who’ve been there since day one.