Capturing kindness with Xiaomi this Mandela Day

Published Jul 20, 2023


With the help of Xiaomi's cutting-edge Redmi Note 12 Pro+, impact all across the country was proudly documented, allowing the world to witness the kindness and passion that sits at the heart of Mandela Day.

“Mandela Day serves as a powerful reminder of the importance of kindness, empathy, and social responsibility,” says Iris Cao, Marketing Manager at Xiaomi South Africa. “It urges us to dedicate at least 67 minutes of our time to making a positive impact in our communities. Xiaomi shares these values, and our core principles of genuineness and passion align perfectly with the spirit of Mandela Day.”

Xiaomi was thrilled to sponsor the Redmi Note 12 Pro+, a device renowned for its innovative features and exceptional camera capabilities, to document and celebrate the spirit of ubuntu.

From heart-warming interactions to impactful transformations, Cao says the Redmi Note 12 Pro+ showcased the true essence of Mandela Day. “We are all content creators, but the content we create can change the world around us. We should all be proud to press share when we upload content so we can demonstrate the meaning of community and carry on the legacy of Mandela.”

Cao says Xiaomi's core values of genuineness and passion shine through in its commitment to giving back with kindness. “We understand the importance of providing platforms that amplify voices, share stories, and inspire others to create positive change. Through these moments, we can all witness the authenticity and passion that build a strong nation. We are always honoured to contribute to this vision.”

The Redmi Note 12 Pro+ embodies Xiaomi's dedication to innovation and pushing boundaries. Its advanced features, including a high-resolution camera, enhanced image stabilisation, and professional-grade video recording capabilities, provide users with the tools to capture every heartfelt moment with remarkable detail and clarity.

The Redmi Note 12 Pro+ embodies Xiaomi's dedication to innovation and pushing boundaries.

By leveraging the technological advancements of the Redmi Note 12 Pro+, Cao says people can reach a wider audience, spreading the message of kindness, compassion, and social change wherever they go. She says it demonstrates how innovation and genuine passion can come together to create a meaningful impact.

“Let us be inspired by those people who strive to make a difference in this world. Xiaomi is always proud to be a part of this journey. This is where kindness and innovation meet,” Cao concludes.