The 2024 festive season in Cape Town solidified its status as a premier destination, attracting both local and international visitors eager to explore the city’s renowned attractions, breathtaking landscapes and rich cultural tapestry.
According to Cape Town Tourism, despite a vibrant atmosphere throughout December, insights from the tourism sector indicated a mixed bag in terms of visitor numbers and expenditure when compared to the previous year.
The authority said that a recent report, the January Domestic Travel Take-up Report, surveyed 1100 South Africans and revealed that 54% of respondents ventured out over the December holidays, with the Western Cape emerging as the most popular choice (29%).
“This enthusiasm underscores Cape Town's perennial allure among domestic travellers looking for budget-friendly experiences,” it said.
The Table Mountain Aerial Cableway is also a testament to this trend, attracting impressive local support; approximately 70% of its visitors in December hailed from South Africa.
“It’s heart-warming to see so many South Africans enjoying their backyard,” remarked Selma Hercules, Executive Director of the Table Mountain Aerial Cableway.
Despite some weather-related disruptions, she noted: “We came close to pre-Covid numbers and even saw a slight increase compared to last year. It’s been a pleasure to welcome local and international visitors to experience our iconic mountain's magic.”
The evolving landscape of travel spending is evident as financial pressures drive local travellers to seek alternative accommodation.
The statistics are revealing: 36% opted for self-catering options, 35% stayed with friends and family, while other preferences included guesthouses (14%), hotels (11%), holiday houses (10%), Airbnbs (7%), and camping (6%). Notably, 63% attributed their successful cost-cutting efforts to strategies such as hunting for discounts (50%), dining out less (49%) and reducing shopping expenses (44%).
Enver Duminy, CEO of Cape Town Tourism, noted that the ability to draw diverse crowds reflects the city’s expansive offerings.
“December proved that Cape Town is for everyone. The data shows that people are more geographically spread, which has always been our mission—to encourage visitors to explore further and spread the love,” Duminy explained.
“We’re famous for luxury, but plenty of gems exist here to suit every pocket.”
Cape Town Tourism said that while many businesses enjoyed increased spending compared to last year, certain attractions emerged as stars in the spotlight.
The Cape Point Nature Reserve, for example, saw a 15% uptick in visitors, while Chapman’s Peak Drive experienced a modest 2% increase and the Two Oceans Aquarium welcomed 5% more visitors.
Meanwhile, Kirstenbosch Botanical Gardens and Groot Constantia reported varied success amidst challenges. The latter, while noting fewer visitors, succeeded in generating revenue through exclusive experiences, showcasing the adaptability of these beloved landmarks.
Robben Island was another hot spot, fully booked throughout December, though unable to operate tours on nine days due to adverse weather conditions.
Nevertheless, the unique charm and tenacity of these attractions resonate with visitors, ensuring they remain favoured destinations.
This festive season affirmed Cape Town's place on the global tourism map, amidst challenges and decreasing numbers in specific sectors.
Cape Town Tourism and its partners are steadfast in their commitment to inclusivity, sustainability, and responsible tourism, crafting a welcoming environment that invites all to experience the city’s magic.
“Cape Town Tourism and our incredible members are all about making the Mother City a place that’s open, welcoming, and full of unforgettable experiences,” Duminy concluded, encapsulating the essence of the festive season.
“We’re not just here to bring in visitors; we want people to fall in love with Cape Town, whether local families exploring their city or international travellers soaking up its magic for the first time.”