Tafta upgrades Elder Abuse Helpline with new WhatsApp, email reporting channels
Tafta has upgraded its Elder Abuse Helpline, introducing a dedicated WhatsApp support line and email channel to enhance accessibility for older persons facing abuse in South Africa.
Image: Cottonbro Studio / Pexels
The Association for The Aged (Tafta) has announced major upgrades to its national Elder Abuse Helpline including a dedicated WhatsApp support line, and a new email channel.
Tafta said the improvements aim to broaden access to help for older persons experiencing abuse across South Africa.
The organisation said since the Helpline’s launch on November 23, 2022, it has received 4293 calls and facilitated 1003 referrals to social workers, community service centres, SAPS units, and specialised elder care partners, highlighting the persistent demand for support services.
Tafta’s CEO, Femada Shamam said that the upgrades demonstrate the organisation’s commitment to safeguarding older persons.
“Elder abuse remains one of the most under-reported violations in South Africa,” Shamam said. “Our enhanced reporting channels give older persons, caregivers, and communities multiple safe ways to reach us. Help must always be accessible, immediate, and confidential.”
The new features include a refreshed name for the service (TEAL – Tafta Elder Abuse Line), together with an updated logo symbolising hope, safety, and trust. A dedicated WhatsApp line (072 459 2613) allows elders and community members to report abuse, ask questions, and receive guidance in real time, while a new email address (help@tafta.org.za) caters to those who prefer written communication or need detailed support.
Carmel Murugen, Divisional Manager of Research, Strategy, and Development, explained that the most common forms of abuse reported include: “Financial exploitation, emotional or psychological abuse, and neglect are consistently the most reported categories. We are pleased that TEAL has reached all nine provinces since its inception, with the majority of reports coming from KwaZulu-Natal, Gauteng and Western Cape. With additions to the service, we are hopeful that our reach will expand to areas within Northern Cape, Eastern Cape, Limpopo and the Free State.”
Yoshina Kistensamy, Divisional Manager of Operations, emphasised the importance of the additional channels.
“We know many older people fear reporting abuse because they rely on the very individuals who may be harming them. By expanding access through WhatsApp and email, we are lowering barriers, enabling easier reporting, and ensuring elders are not left to suffer in silence.”
Tafta’s Elder Abuse Line said the free, national service available to anyone seeking help, guidance, or immediate counselling regarding the abuse or neglect of an older person.
It is managed by qualified social workers experienced in elder abuse intervention and provides confidential counselling, guidance on reporting abuse, crisis support, and direct referrals to appropriate services nationwide.