Retail giant Pick'n Pay has announced that its clothing range is now available across the country through the Pick'n Pay asap! app.
Image: File
Retail giant Pick'n Pay has announced that its clothing range is now available across the country through the Pick'n Pay asap! app.
The move comes as online shopping continues to grow substantially in South Africa. According to Pick'n Pay, the integration of clothing into the app allows customers to shop for groceries and fashion in one place, with nationwide delivery.
The launch also positions Pick n Pay in direct competition with Chinese e-commerce retailers such as Shein and Temu, which have been rapidly expanding in South Africa’s online clothing market.
Hazel Pillay, Executive for Pick'n Pay Clothing, said "integrating clothing into the asap! app unlocks significant growth potential by giving the brand access to millions of existing app users"
“There is a strong demand for affordable, quality clothing, and the launch of Clothing on the app allows us to reach customers who previously may not have had easy access to our clothing offer in stores,” Pillay said.
The retail giant added that "all online clothing orders will be fulfilled from a dedicated Johannesburg dark store, maximising stock availability, particularly for high-demand bestsellers that frequently sell out in-store. Delivery will cost R60, with free delivery on orders over R600".
“The clothing experience on the asap! app now mirrors how customers already shop for groceries, allowing them to browse a full in-store range by category, access detailed size charts by gender and product type, and navigate an intuitive interface designed to reduce friction in the online fashion journey. We’ve also added curated imagery to make shopping for outfits online much easier.” Pillay added.
The retailer also revealed that customers can now earn and redeem Smart Shopper points on all clothing purchases made through the asap! app, extending the loyalty benefits they already enjoy with groceries.
“We are bringing multiple services together in one place on our Pick n Pay super app. Our focus is on making the experience simpler while continuing to expand what customers can do in a single app,”Enrico Ferigolli, Retail Executive said.
IOL Business
mthobisi.nozulela@iol.co.za