Orlando Pirates extend Adidas partnership for another five years

Orlando Pirates have extended their partnership with leading global sportswear brand Adidas for a further five years, with the two entities now set to continue working together for at least 35 years, the club announced on Thursday afternoon.

“Our relationship with Adidas transcends that of a traditional sponsor. It is a partnership built on mutual trust, shared values, and a collective ambition to grow the Orlando Pirates brand beyond borders,” said Pirates chairman Irvin Khoza in a statement released by the club.

“Reaching 30 years together is a rare achievement in world sport, and this renewal reflects our confidence in continuing this journey side by side.”

Having initially forged their partnership in 1996, the collaboration between Adidas and the Buccaneers has become synonymous with some of the most memorable moments in the club’s modern history.

As such, “Pirates’ players, technical staff, supporters, and management will continue to benefit from Adidas’ cutting-edge innovation, premium quality, and globally recognised design expertise”.

In celebration of this milestone and the continuation of their partnership, the two parties are set to expand their “collaboration across multiple areas, including high-performance wear, retail expansion, supporter engagement, and lifestyle collections that celebrate the rich heritage and culture of the club”.

While it was logical for the club and Adidas to continue working together for the foreseeable future, the new negotiations required extensive deliberations.

“Following careful discussions between both organisations, the renewed agreement reinforces a shared commitment to performance excellence, innovation, and the continued growth of the Pirates brand on the global stage,” the club added.